1 John 4:16-20
”…God is love, and whoever abides in love abides in God, and God abides in him. By this is love perfected with us, so that we may have confidence for the day of judgment, because as he is so also are we in this world.
There is no fear in love, but perfect love casts out fear. For fear has to do with punishment, and whoever fears has not been perfected in love. We love because he first loved us. If anyone says, “I love God,” and hates his brother, he is a liar; for he who does not love his brother whom he has seen cannot love God whom he has not seen.”
BAM applies the 4Ps framework – profits, purpose, people, and planet – embodying God’s love by loving all people, including enemies, as encouraged in 1 John 4:16-20.
Through faithfulness to God, BAM’s business practices reflect compassion, integrity, and responsible stewardship.
What does it mean to love our enemies in a competitive business environment