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How I Chose Care Before Profit — And My Business Still Thrived
June 27 @ 9:30 am - 12:30 pm
Every business owner faces the pressure — cut corners, stay silent, or chase profit at any cost. But what if there’s a better way?
Hear from Bel Descula, CEO of Ashas Jmondes Enterprises and livelihood consultant in the Philippines. She lives by one conviction: Malasakit (Care) before Profit — turning down corrupt deals no matter how large, and building a business rooted in integrity. She’ll share how choosing righteousness over revenue didn’t cost her everything — it gave her everything.